In 2014, the Government of India launched the Rashtriya Kishor Swasthya Karyakram (RKSK): The world's largest ever adolescent health programme. RKSK involves a paradigm shift from the conventional clinic-based curative approach, to a more holistic approach which stresses on community-based health promotion and preventive care. A team of adolescent peer facilitators has been formed in every RKSK village to help disseminate information on adolescent health, and direct their peers towards professional counselling and health services. These peer facilitators are called Saathiya. UNFPA is working closely with the National Health Mission in MP to redesign the communication material and processes, so that the adolescents find the meetings and their discussions on adolescent health interesting, participatory and useful. Saathiya Cinema aims to organize fixed day entertainment and education meets to promote adolescent health in rural communities of Madhya Pradesh.