Mission UDAY

Tribal youth engagement programme in Odisha

Community Awareness Programs (CAP)

October- December 2018: About 360 'Community Awareness Programs' were conducted. Based on the themes covered during the training, 11 thematic areas were identified on which Community Awareness Programs could be conducted. However, the volunteers preferred to confine themselves to 5 major thematic areas namely, sexual and reproductive health, government schemes and programs, safe migration, animal husbandry and other schemes.


Social Action Projects

October- December 2018: The project was to organize 60 Social Action Projects in 2018, but was reduced to 30 owing to delay in start of the project. These included free coaching of school drop outs; support to organic vegetable farming; support to nutrition garden in Ashram Schools; detailed survey of villages in identified panchayats; organizing girls' clubs to spread awareness on reproductive health issues.

Documentation and showcasing change makers impact

November- December 2018: A volunteer's diary has been exclusively developed and provided to the trained young volunteers during State level training and is encouraged to document field activities and case studies. Similarly, a monthly reporting format has also been developed which the District Coordinator is to report the district activities to the state office. In addition, a web based mobile application has also been developed in the month of November 2018 where the project team uploads activities and photographs on a real time basis. A short video documentary on the project has been produced in the month of December 2018 highlighting the training process and the field activities undertaken by volunteers.  

Community level outreach programs

October- December 2018: Trained youth volunteers after undergoing the training, conducted community awareness programs from October to December 2018 involving PRIs, SHGs and youths of the locality as well as undertook social action projects on issues of health, education, livelihood and social issues such as child marriage etc. Regular mentoring and hand holding support extended to youth in engaging facilitators.

Contact and mentoring session with youth and orientation of facilitators

October- November 2018: Before the formal start of community level activities by the trained volunteers, a contact and mentoring session was organized at all the three districts simultaneously. Action plans for conduct of community awareness programs was finalized and the volunteers were reoriented on selected themes based on the action plan. In addition, 21 facilitators were appointed and were oriented on the project and the themes under Community Action Project from 4th to 6th November 2018.

State level residential training of Youth

August- September 2018: Seven batches of residential training program being held for 10 days and comprising of 281 young people, were completed to build their capacities to be the change makers in their respective communities. A pool of 33 master trainers facilitated the training including faculty of KISS and other external experts. Exposure visits were undertaken to Institute of Entrepreneurship Development, Odisha Farm Machinery Resource and Development Centre and KIIT Skill Development Centre. The exposure visit explored the opportunities available for young entrepreneurs in starting their own enterprise.

Community meetings for nomination of youth

June 2018: While the nomination of youth were in process, the Uday team took the opportunity to organize 16 community level sensitization programs from 4th to 7th June 2018 to with the help of Parents Committee of KISS at various remote locations of the three districts to create awareness and seek support of the local communities.   Afterwards, at the district level meeting on 28th June 2018, a total of 299 youth comprising of 205 boys and 94 girls from 15 blocks were identified to undergo training in all three intervention districts.

Design and develop training program for youth engagement in conflict affected areas

May & July 2018: Development of the training module involved deciding on the thematic areas of the training module followed by the development of the actual module. A series of consultations on 30th May, 2018 as well as on 9th to 11th July, 2018 were held with experts and organizations to finalize the contents and training. Field testing of the module on content, language, and methodology was conducted and appropriate changes incorporated. The final Odia version of the module was developed and printed for reference of the trainers and trained volunteers.

District level consultation with key stakeholders

May 2019: A one-day district level launch cum consultation meetings were organized in the districts of Malkangiri , Koraput and Rayagada on 4th , 5th and 19th May 2018 respectively. The aim was to share the project objectives and to garner support of key stakeholders to facilitate in implementation of the project, finalize modalities for nomination and selection of youth and detail out mechanisms to establish linkages with ongoing programs as well as to identify nodal officers at district level for coordination of project activities.

State Level Consultation with the Youth

15th May 2018: A state level consultation with youth was organized on 15th May 2018 at the Kalinga Institute where 45 young boys and girls from the 3 districts participated. The discussions touched on various issues such as education as a key to development, inaccessibility to educational institutions due to distance and inadequate communication facilities, the male-centric vocation education resulting in the neglect of girls, the prevalence of alcoholism, domestic violence and early marriage in tribal areas, lack of livelihood options except cultivation and agriculture, conflict and extremism in tribal areas preventing development activities and young people's inhibition in joining defense and police forces due to fear of extremists.

Mapping of districts and blocks for the project 

April 2018: In consultation with district administration, intervention blocks were identified based on development indicators and vulnerabilities of communities, particularly of young people. Percentage of tribal population, conflict affected regions, literacy rates and accessibility were the parameters for selection of districts and blocks. Efforts were also made to identify Gram Panchayats and villages those are extremely vulnerable. 

Stories from the Field

Uday - Reaching the unreached

Village: Tentuliguma, District: Koraput : An Uday leader mobilises women and accompanies them to Block Development Office for formation of new Self Help Group. Apart from that, this trained Uday leader also educate women in her community regarding different government programmes and schemes and try to ensure they get benefited from those schemes.

Empowering adolescents with right information help them in taking informed decisions at every stage of life

Village: Jagannathpur, District: Rayagada : In remote tribal villages, adolescent girls have little knowledge about menstruation, reproductive tract infections. In the weekly adolescent girls meeting at the anganwadi centre, Uday leaders informing about menstruation, myths associated with it and regarding reproductive tract infections. 

I will try that no child in my village is malnourished

Village: Gumi village District: Rayagada : Usually, parents do not send their children to Anganwadi Centre or sometimes the AWC is closed. The Uday leaders ensure that all children in their village go to Aganwadi Centres and avail the benefits available there.  They also inform community members about the services available in the AWC.  Every week, they support AWW   in maintaining   growth chart of each child enrolled in the centre. 

I want my village to be free from any water borne diseases

Village Badapankala District Rayagada : Tube wells are installed by Government and for its maintenance, there is a person designated in every Panchyat. Usually, it is installed once but never gets repaired if it beaks down. Due to non-availability of safe drinking water, villagers often drink contaminated water from outside and fall sick. During the training under the project, youth were sensitized on  leadership qualities, importance of safe drinking water and how to write application. Understanding the importance of safe drinking water and taking the leadership role, Uday leaders repaired tube wells in coordination with local Panchayat office.  

Finding constructive ways to spend time

Block Boipariguda District Koraput : Sunil Sethi, age 23 of Ramgiri Gram Panchayat after passing the Matriculation examination was doing odd jobs and whiling away his time until he heard about UDAY. After attending the UDAY training, Sunil says he has found the most constructive way to spend time.  He started engaging in several initiatives in his locality.  On 12th September, 2018, Sunil organised an awareness generation programmes to eliminate Malaria and Dengu, the most common problem in his village. The Nayab Sarpanch, ward member, ASHA, and Anganwadi worker also participated. 

Contact and Mentoring Session of trained youth concludes

Oct 13, 2018 : 281 young boys and girls have been trained in 7-batches between 2nd August and 29th September 2018 at KISS, Bhubaneswar. The youth were trained in volunteerism, leadership and welfare schemes of the government, so that they to take up social action in some of the remote tribal villages of Odisha, where they belong to. 

The purpose of the contact and mentoring session was to develop a plan of social action and community interface programmes to be organised by the trained volunteers. The meet was organised at all the three districts simultaneously on Saturday the 13th October, 2018. `

The District Coordinators and the volunteers shared experiences from the training and ideas they had for social action. The meeting also helped in identifying the support that would be required from the district/block administration for organizing activities in the community. Some of the volunteers spoke of the initiatives that were already being undertaken by them, which will be shared in next updates on Twitter and the website pact4impact.com. After discussions and deliberations the volunteers put together an action plan to reach out to their respective communities

The meeting at Koraput was graced by Sri Gadadhar Parida, the former dist. Collector as the chief guest, Sri Jagannath Prasad Rayguru, the District Information and Public Relation Officer and Dr. Ratikanta Khatua, the Blood bank Officer of Koraput District Hospital. The meeting at Malkangiri was graced by Sri Ramkrushna Nanda, PA-ITDA, Sri Manas Mishra, District Information and Public Relation Officer and Sri Ashok Pattnaik, President, Child Welfare Committee.  The Rayagada meeting was attended by Sri Amulya Mishra, Bureau Chief of Rayagada unit of Kalinga TV and Sri Ghasiram Majhi, KISS Parents

Over 150 young people trained on leadership and active citizenship

10 day residential training of Batch 3 & 4, out of the scheduled 7 batches, has now been completed. So far, over 153 youth, 83 boys and 70 girls have been trained.

Post preparation of training module, master trainers ready to train young on Leadership skills

July 2018 - A pool of 30 Master Trainers undertook demo sessions on leadership, communication, active citizenship, life-skills, SRH, gender, social entrepreneurship, rights and entitlements and Govt. welfare programmes and finalize the training module for Mission Uday. This 3-day orientation of master trainers was organized to help master trainers gear up for Leadership Training for Youth scheduled for Aug 2, 2018

The demo session follows development of a comprehensive training module, where experts from various departments of Govt. of Odisha, KIIT skill development unit and UNFPA came together to prepare and finalize the training module.

Mission Uday spreads wings to 19 blocks in Odisha

280 youths from 19 blocks under three districts namely Koraput, Malkangiri and Rayagada in Odisha, will be trained in 2018. The blocks have been selected on the basis of:

  • concentration of tribal population
  • literacy rate
  • development indicators
  • vulnerabilities of young people

Mission Uday Launch in Odisha

The State Level Launch of Mission UDAY was held on 16th May 2018 at KIIT School of Management, Bhubaneswar. The launch of Mission UDAY, a joint initiative by UNFPA, Rural Electrification Corporation Foundation (REC), Government of Odisha and the Kalinga Institute of Social Sciences (KISS), marked a historic milestone of a unique partnership between Development Agency, State Government, Academic Institution and Corporate Sector, envisioning a new kind of corporate social responsibility leading the way to empower the State. Shri Ramesh Majhi, Hon'ble Minister ST & SC Development graced the occasion as the chief guest.

The event was marked with the presence of Shri Achyuta Samanta, Hon'ble Member of Parliament, Dr. Jennifer Butler, Deputy Regional Director, Asia Pacific Regional Office, UNFPA, and Shri S.K Gupta, Director Rural Electrification Corporation Ltd. The event had a participation of more than 250 youth from districts and officials from different departments.

Tribal youth engagement programme in Odisha

UNFPA has been working with various government departments, institutions and civil society to reach out to and empower adolescent boys and girls in tribal Odisha. Uday aims to systematically reduce vulnerabilities of young boys and girls towards child marriage and exploitation; train the tribal youth on leadership and life skills education, and create a cadre of youth ambassadors.

Statistics of the Project


Youth leaders being trained


Expected engagement of youth leaders


Villages to be covered