Naubat Baja

Jugaad phone channel to make Bal-vivah-mukt Rajasthan a household chant


India has the highest number of child brides in the world. Responding to this alarming situation, the Government of Rajasthan launched the Saanjha Abhiyan (Joint Action Campaign) in 2016 with a commitment to make the state child-marriage free within the next 10 years. To advance this effort, Radio Rajasthan will be a dedicated mobile phone based radio channel based on the principle - Give a missed call, and get a call back with free infotainment , building a mass movement against child marriage and other social issues. Callers can call multiple times, with the server checking the number and providing new messaging every time. Callers are provided a range of other privileges to keep them linked to the cause.


Statistics of the Project

670

Villages to be covered

3500

Expected number of calls

300

Community events to be organized